Social Media Strategy Services
The key ingredient to any flavor of competition is strategy, and social media is no different. We craft effective and actionable social media strategies to help you gain the edge in this ever-changing landscape. People will always be at the center of social, and brands are an important part of the ecosystem. Success comes more easily when this ethos is at the center.
JBD creates a more targeted, organized, and aligned plan for clients’ business on social media, leading to impactful results. We specialize in creating hardworking social content strategies that interlink brand, social, and content objectives into one comprehensive playbook.
Our Social Offerings
Social Media Strategy
JBD social media strategies are bespoke to your brand and vision. We work as an extension of your company.Every platform, audience, and industry is unique — and we put the pieces of the puzzle together for a social strategy that delivers.
Social Campaign Strategy
Every social media campaign requires a plan and a specific objective. Whether you're putting out a new product or service, need to boost followers, or expand brand awareness — we'll work with you to build a plan aimed specifically at your objective. Without a destination and a route to get you there — you're wasting gas (or in your case, money). While on the surface, social media may seem relatively simple — it's an art and a science for businesses to yield successful results.
Editorial + Blog Strategy
Written content is an important medium for brands to tell their story, educate their consumers, or become thought leaders amongst their competitors. Blogs and various editorial content isn't a sales tool on the surface, but with the right strategy, you're able to create loyal readers and advocates that can translate into conversions down the line. We can help you create an editorial and blog strategy that fits your brand's vision and aims your customers in the right direction. Whether it's through information or entertainment (ideally both!)— your blog can create serious traffic for your website with the right strategy.
Paid Media Strategy
Social media content is worthless if no one sees it! In order to gain exposure or access to otherwise unreachable audiences, a paid media strategy is often the best move. Social media platforms like Facebook, Twitter, LinkedIn, Instagram, and Pinterest all have advertising options that you can take advantage of to increase brand exposure and drive your objectives home. We'll help you target your audience and get the most bang for your buck by building a paid media strategy that boosts customer engagement with your brand.
Social Media Audits
The best strategies partner research, We’ll delve into what works, what doesn't, and trends that will yield future results.. Our social media audits determine the best possible route for your brand and shows what competition is doing to be successful. A social media audit is the best way to better understand analytics and key data points from various platforms to feed strategic planning.
Consulting
We bring a powerful set of skills to the table in marketing, from our decades of experience in public communications for brands and media. Clients often hire us to help them first set the stage for what objectives they should be targeting and how to get there. We work alongside our clients facilitate the right discussions and get to the right answers! Whether it's by crafting the right content for the right channels, listening in on stakeholder needs , or filling the gaps in the conversations — our social media consultants are here to create change-making dialogue and orchestrate relevancy throughout your channels.
Platform Strategy
Decipher how you'll use each social media channel to achieve business goals.
Content Strategy
Create value for customers and establish your brand as an authority on key topics.
Brand Strategy
Uncover the true purpose of your brand, your core audiences, and your point of differentiation.
Community Management
A social media strategy isn't whole without engaging the community. Every platform, industry, and target audience acts as its own inner circle — much like the lunch table situation in high school. These groups are already conversing, having meaningful engagements with one another that your brand's channels should join. Whether it's by liking relevant posts, reposting quality content so that your audience can partake, or interacting with the community — community management is a key aspect of social media strategy and it drives business: 70% of customers report that they took purchase action with a brand based on a positive social interaction (Pew). iWith the right community management planning, we can help put you in a position to connect, share, and grow quickly. . Whether you need us to take over completely or create an actionable "best practices" playbook — we can help take your community management to the next level.
Client Examples
Social Strategy to Increase Sentiment
A leading brand in the convenience salon category, Supercuts, needed to get people to think differently about their brand and offerings. To do this, I led the charge on creating a strategy that met disparate audiences where they used social and set objectives that would move the needle on sentiment. The result in the last year? Negative sentiment cut in half.
Content Strategy to Motivate Travelers
The Minneapolis-St Paul Airport is a top-rated airport in part due to its amazing concessions and shops that truly showcase that Minnesota life. Our goal was to get travelers to spend a little more time exploring all these entertainment options. I worked with a design team to re-launch their Fly Magazine blog and created a content strategy that motivated travelers through informative, engaging editorial.
Social Strategy to Build Trust
Commerce Bank needed to launch a Facebook presence after competition set the standard and customer expected service on the platform. I set the strategy and worked with a team to create content that added value for people trying to save money and spend wisely. Today, the regional bank has tens of thousands of fans and beats average sentiment in the category.