Brand Consulting

Brand Positioning

Your brand exists in a living, breathing, competitive ecosystem, and its position can have a significant impact on the strategic actions you take and its overall success. This position affects your communication, marketing, messaging — and so many other crucial components of your brand.

We've worked with a number of brands –from small business to household names– using our to-the-point proven strategies that help you take the right action quickly and effectively, without all the typical agency fluff.  We’ll help give you the competitive edge to dominate your category and have repeatable success with communications. 

We’ll Work With You To: 

• Identify your brand image & its strengths and opportunities

• Determine what drives your target customers 

• Research your competitor's positioning 

• Discover any "white space" opportunities 

• Bridge the gap between brand strategy & action 

• Measure brand performance over time with the right tools 

Brand Identity 

How can a brand’s identity be brought to life in today's marketplace? Our brand consultants understand the ever-changing landscape of brand-customer interactions and can help revive or pivot your brand identity to take advantage of every customer opportunity. 

We'll work with your team to craft branding plans, creative ideas, and actionable strategies to spearhead growth. From internal operations to external initiatives, we'll help optimize your brand's identity for the better. 

We'll Assist With: 

• Connecting strategic positioning with brand identity

• Telling your brand's story through brand identity strategies 

• Marketing objectives that can elevate your brand identity 

• Organize brand guidelines and structure for better alignment 

Brand Extension

Eventually, you'll want to spread your brand's influence into new territory. We'll help guide your brand extension efforts in the right direction so that you're able to grow efficiently. 

Brand Architecture

Our expert consultants provide  perspective from the customer's point of view, where you can see how all of your brand's pieces fit together. Brand architecture is the process of getting the most out of the synergistic relationship between all of the moving pieces that make up your brand. 

It also plays an important role in understanding the relationship between your company and its customers. We work with you to ensure that your brand portfolio strategy has the right foundations and that your brand architecture is strong enough to create actionable objectives that lead to meaningful growth. 

We'll Work With You To: 

• Explore ways to improve the brand portfolio strategy to fit the current marketplace 

• Identify brand development models that may elevate your approach

• Uncover new individual brand opportunities or refurbish your master brand strategy for a more cohesive methodology 

• Fill in gaps that may exist in your current portfolio 

• Integrate newly acquired brands into your brand architecture 

Brand Research

A successful brand isn't possible without research. We'll take a deep look at your brand's efforts thus far, your competitors, and uncover ways to get the most out of brand loyalty from your target customers. We use some of the best tools available to do this, as well as our expertise in public-facing communications to get to the right insights.

Marketing Strategies

We specialize in many areas of the digital marketing frontier and can help bridge the gap between your brand's foundation and its footprint.