JBD launches Social Editor-In-Chief services

It doesn't matter what industry you're in or how professional your services -- social media content needs to be written FOR social media.

How often do you see social content from businesses that looks like it was cut and pasted from their homepage? Audiences are used to seeing friends/family/brands they love in their feed, so copy that isn't easy to read, punchy, polished and flowing just won't hit. Remember that oft-repeated fact: People click away before your second sentence unless you can engage them.

It's the OTHER two-second rule.

We launched a new service this year to help. The Social Editor-In-Chief acts as a strategic and editorial content filter for internal creative teams. By having a professional editor in play during the creation process, clients not only publish more polished social content for their audiences -- thus increasing their reputation -- they learn tools and tricks of the trade along the way.

Our first client to use this service is a global European brand with more than 20,000 employees and 60 offices worldwide. They are quickly learning to post more engaging content for social, and their engagement rate is steadily increasing.

If you want more info on the Social EIC service, drop us a note!